Overview
This Italian property saw a 25% increase in reservations with Expedia TravelAds Sponsored Listings.
The Opportunity
In the crowded marketplace of Florence, Italy, this 600-year-old resort villa was eager to create broader awareness and increase bookings. While Villa Olmi had an online presence, Expedia TravelAds presented an exciting new advertising environment to increase the resort’s conversion ratio, expand its audience, and generate positive ROI.
The TravelAds Advantage
TravelAds enabled Villa Olmi to target and reach a highly qualified travel audience interested in the resort’s historic significance and lavish amenities. By targeting specific dates, Villa Olmi was able to zero in on interested travelers during their hotel searches.
Advertiser Support
“TravelAds surely exceeded our expectations. In the first 10 days, we had 91 room nights booked because of TravelAds and a 25% increase in reservations from Expedia and Hotels.com.“
Ginacarlo Carniani, General Manager, Villa Olmi Resort
Results
Using real-time data, TravelAds allowed Villa Olmi to manage and monitor their campaign quickly and easily online with detailed reporting. Giancarlo Carniani was especially appreciative of the fact that the dashboard is user-friendly and the system requires no special training.
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