How do I get started?
Create your profile
Add funds to your account
Enter the max price you would pay for each click
Why should I pay for advertising when my hotel shows up organically?
TravelAds provides an additional placement alongside search results and other premium placements throughout the purchase path, giving you the opportunity to significantly increase your impressions, and ultimately room night and revenue production. Increase your hotel’s exposure and raise brand awareness without diluting ADR, maximizing REVPAR. You can also customize your ad copy and imagery to further differentiate your offerings to the 94M+ unique monthly visitors that come to Expedia’s family of sites.
Who can participate in the TravelAds program?
TravelAds is exclusive to Expedia lodging partners. Contact your market manager for more information or learn more here.
Do I have to be an advertising expert to participate?
No. The TravelAds program uses a very simple portal that walks you through step by step how to build and manage your campaigns. In addition, you will have access to a dedicated TravelAds Account Rep who knows digital advertising in your market, and for your hotel. Our product is a self-service tool with a robust support team standing by that allows you to:
Create your own ads
Write your own ad copy
Target the right customer at the right time
Select your own bids and budgets to maximize opportunity
How does TravelAds compare to other Expedia Advertising Products?
TravelAds the only Expedia auction based cost-per-click (CPC) hotel advertising program, with industry-leading targeting capabilities and reporting. TravelAds puts you in the driver seat to drive room nights and revenue when you need it.
How do I learn more about TravelAds?
Our account representatives are available through email at TravelAds@expedia.com or reachable by phone at +1 (877) 287-8635.
How much does TravelAds Sponsored Listings cost?
TravelAds is an auction-based marketplace, so the market will determine the price for each click. Pricing with vary based on your bid strategy and market forces that are continuously changing. The TravelAds portal will provide you with the insights on how your specific campaigns are performing compared to the composite. Remember that you only pay when a travel shopper clicks on your ad.
Get started with only $50 charged to a credit card, or $500 for a Direct Bill account. You may stop and start your campaign at any time. If you fund your account with a credit card, you may request a refund of unused funds within one year of the deposit.
Is there a minimum spend?
The minimum amount to start advertising is $50 with a credit card. Reach out to your TravelAds Account Rep to see what is working for the market, and specifically how TravelAds can help you reach your business goals.
How can I measure the success of my campaign?
TravelAds is designed to help you drive the room nights and revenue you need to maximize REVPAR. Success for someone else, might not be the success for you. Your TravelAds Account Executive will be able to work with you to ensure you are comfortable with the small initial investment and ensure you track the performance goals you set.
Where will TravelAds be displayed?
TravelAds appears in premium placements alongside search results and surface at the most influential points in the path to purchase across Expedia’s family of websites. We continue to increase the visibility of TravelAds to our global shoppers maximizing the opportunity for you to reach the right traveler at the right time.
Who will see my ads?
TravelAds has targeting capabilities to help you target our audience based on your business goals. Whether it is length of stay, booking window, purchase path, country of origin, or specific need dates, the flexibility of TravelAds allows you to generate the room night and revenue production where you need it.